The designer most often creates at first a horizontal, let’s say the main version, and then simply places a symbol on top of the logotype to make the vertical version. Yes, I know that sometimes it works, but this is more of an exception than a rule.

It is a mistake to make the logo mark in the vertical version of the logo the same size as in the horizontal one. Flipping through Dribbble, Behance and other resources where designers show their work, I often notice one common mistake in the logo. Logo and branding designers are constantly confronted with this. This may seem like a private matter, but it is not. For the vertical version, it was necessary to change the proportions between the logotype and the symbol, but not everyone agreed on what exactly these proportions should be. Since the horizontal version was first built, it was necessary to determine the proportions for the vertical. Some time ago, while working on branding for one of our clients, we had a little discussion about various options for building a logo.

Dropbox logo vertical